Reach your target audience through Journalists, Reporters Editors and News Analysts
Cape Town, South Africa (AfricaNewswire.net) — Businesses or organizations with the need for press release distribution to South Africa need media list(s). This article looks at the country’s media sector and how to reach its target audience through journalists, reporters, editors, publishers at print, broadcast and online platforms.
The South African media is most diverse and one of the largest in Africa. While many media outlets are in English followed by Afrikaans, South Africans consume their news in these other languages: Zulu, Xhosa, Northern Sotho, Tswana, Sesotho, Tsonga, Swati, Venda, Ndebele and SA Sign Language.
The South Africa media sector includes broadcast, print and online or new media. The broadcast media includes radio and television. While the print media includes newspapers, magazines, journals and books. This articles focuses on magazines and the former three media types as they pertain to press release distribution. Request for a media list.
The South African Broadcasting Corporation (SABC) controls public radio stations around the country and reaches about 41 percent of the country’s radio audience. The SABC also controls large part of the public television stations with an approximate reach or 69 percent of the total audience. While the private sector controls 22 percent.
Newspapers and Magazines have a total reach of 15 and 13 million readers respectively. As for the new media, in 2020 South Africa had 36.54 million internet users – that is an increase of 1.1 million or +3.1 percent between 2019 to 2020 according to Dataportal.
Statistica predicts that the South Africa’s internet penetration will reach 62.3 per cent by 2025. Beneficiaries of this increase in internet users are leading online news sites like News24 with a readership of 12.3 million unique users in June, followed by BusinessTech with 8.0 million, and IOL with 7.3 million,” reports MyBroadband.
A media list is available to reach this South African audience. For press release distribution to journalists, reporters, editors, publishers, producers, and bloggers, purchase a plan or contact us at WhatsApp: +1 832-716-2363.
About South Africa
The Republic of South Africa is an African country located at the southernmost part of the continent. The Capital is Pretoria. The country has a diverse population of 60 million, of which 80 percent are black who speak different languages including English. The economy is the second largest in Africa after Nigeria with a $302 billion GDP in 2020. While it per capita income is $5,067 for the same year.